about raw internet design

RAW Internet Design is a Melbourne based web development firm specialising in websites for small to medium sized businesses. We have designed and built hundreds of websites for a wide variety of clients, clients spread across five different countries and most states of Australia.

We pride ourselves on being different to other web developers, please keep reading to find out why.

Do you remember the "good old days"?

I do!

My name is Tony Shearer, together with my small but dedicated team of developers, I've been designing and producing websites since 1997.

You'll find that my approach to web design is completely different to other web developers. The reason for this is because of my non-traditional background, non-traditional in the sense that my background is in sales and marketing rather than graphic design or computer programming. I have been (and still am) a small business owner myself and so I understand how business works. I know how hard it can be to get new customers and I know how important it is to keep your customers happy and satisfied with your service.

My Story

I first started work as a trainee manager with K Mart in Bendigo Victoria. After a couple of years I took up a position in administration with VLine, this was back when the state government ran the railways. I was never completely happy working for someone else and so in 1986 I decided to get out of my cubicle and bought a cafe.

One important lesson I learned while running the cafe was - if you keep your customers happy not only will they keep coming back but they'll bring their friends and relatives with them.

I also learned how much hard work is involved. After three years of working from 6:00am till 9:00pm everyday I decided to sell up and took a position with the local radio station selling advertising. After three years I had become Sales Manager, responsible for achieving multi-million dollar budgets, managing and training a sales team and working actively in promotions and marketing. I continued working in the industry for five more years, a fantastic experience. Eventually though I moved on to work with a company selling "new media"; websites and CD-ROM. I also began learning how to design and build websites myself.

During that ten year period I learnt a great deal about how many different businesses operate, about how important it is to get results for your customers and, even more importantly, about how to get those results.

As much as I had enjoyed my career I never really lost the desire to be my own boss and so I began creating websites for small businesses. I started working part time at first but within six months I had said goodbye to the day job and had become a full time, professional web developer. That was in 1997 and I've never looked back.

Over the years many things have changed in the industry, the sites we are building now are a far cry from those I built back in '97. Some things don't change though, like the needs and objectives of small and medium business operators. We are all looking for ways to reduce our costs, save time, increase our sales and improve our bottom line. This is where I can help you. I believe that the reason to have a website is to make you more money, save you money or both. I have the experience and expertise to really make a difference.

Please contact me for a frank, no-obligation discussion about how my business, RAW Internet Design, may be able to help you in your business.

I look forward to speaking with you soon,

Best Regards

Tony Shearer


Our Services:
  • Domain name registration
  • Website hosting
  • Website design and production
  • Photography and copywriting
  • Training
  • Marketing consulting